MARKETING
MARKETING
Rise by Creatives Ecommerce
At Rise by Creatives, I led the development and execution of integrated marketing campaigns across web, social, and email—driving significant increases in site traffic and revenue. Through a storytelling-driven strategy, I grew the brand’s Instagram community organically and deepened audience engagement across platforms. Additionally, I oversaw cross-platform campaigns and handled performance tracking using Google Analytics and Meta Ads, consistently optimizing engagement and return on investment.
eSource Capital YouTube Series
Planned, directed, recorded, and edited three original YouTube series for eSource Capital, each designed to educate and connect with C-level audiences in the tech and cloud space. De Director a Director is a thought-leadership series offering strategic advice from executives to fellow decision-makers in the industry. Hablemos de la Nube, created in collaboration with Fusion, explores key topics around cloud computing to help business leaders better understand and navigate their digital transformation journeys. Hablemos de Partner Premier features candid conversations between a Google Business Manager and eSource Capital’s CEO, unpacking the value and impact of the Google Partner Premier program. These series positioned the brand as a trusted voice in the industry, creating a platform for ongoing education and engagement.